Your 5-day guide to buying confidently from a microbrand
Learn what took me 3 years to discover: how to spot a microbrand worth believing in—without wasting hours of second-guessing.
Transform from a hesitant buyer to a confident collector who knows exactly what to look for
Day 1: The 3 most important things to know
Day 2:The 3 biggest mistakes watch buyers make
Day 3:The 3 steps to go from a curious buyer to confident
Day 4: The 3 upgrades every collector should make (that don't break the bank)
Day 5: The 3 best practices moving forward
Pro Tip: The watches you buy should reflect your style, taste, and story — not someone else's.

My name is Jordan Rzepka, and In December of 2022 I reached out to my first microbrand, hoping to share a watch on social media
I've spent 3 years exploring the microbrand world and own 40+ watches — from Japanese-made vintage pieces from KUOE Kyoto, to the BOLDR Odyssey Freediver, and limited-edition chronographs from Vario Empire.
Now, I'm here to teach you what took me 3 years to learn — so you can skip the trial and error and start collecting with confidence from day one.
Welcome!The first lesson of The Smart Collector's Crash Course is on its way to your inbox.
Within the next minute or two, you're going to get an email from me (Jordan)This email contains instructions to get started with the Crash Course, so be sure to check it out!If you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help!The first lesson should be in your inbox
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.